{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbeyond-the-pump.simplecast.com%2Fepisodes%2F3r-r74MEMP7","width":444,"version":"1.0","type":"rich","title":"How to Build Trust, Retain Clients, and Earn Referrals","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/407b70a6-0038-4c09-828d-687aeb39587a/1a125df4-2c4a-4a80-865b-f25d0f5835cd/btp-20pod-20cover-20-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2b3b2fca-42d7-4b2d-94fd-8a611fafb4a0\" height=\"200\" width=\"100%\" title=\"How to Build Trust, Retain Clients, and Earn Referrals\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success.\n\nLearn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals.\n\nWe covered:\n- What marketing really is\n- Avoiding overpromising & marketing mistakes\n- The R3 framework\n- Having your fulfillment & marketing aligned"}