{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fblog-pods.simplecast.com%2Fepisodes%2Fa-guide-to-key-performance-indicators-kpis-gtIJEM6j","width":444,"version":"1.0","type":"rich","title":"A guide to key performance indicators (KPIs)","provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6814ade9-f48a-4025-8ac9-0b537318aa7e\" height=\"200\" width=\"100%\" title=\"A guide to key performance indicators (KPIs)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Key performance indicators (KPIs) are business measurements used by CEOs and other managers to monitor and evaluate elements considered critical to an organization's success. Effective KPIs concentrate on the business processes and activities deemed most critical by top management for assessing progress toward strategic objectives and performance targets."}