{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbooklaunchshow.simplecast.com%2Fepisodes%2Fidentifying-your-ideal-reader-818a8807","width":444,"version":"1.0","type":"rich","title":"Identifying Your Ideal Reader","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/964d64e3-c7d7-49f4-95fa-c0cc5b1ba695/1545430447artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/964d64e3-c7d7-49f4-95fa-c0cc5b1ba695\" height=\"200\" width=\"100%\" title=\"Identifying Your Ideal Reader\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you."}