{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbooklaunchshow.simplecast.com%2Fepisodes%2Fpersonas-8ce03b48","width":444,"version":"1.0","type":"rich","title":"Personas","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/80b26e93-ac8e-495b-9028-27744461362d/1549320260artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/80b26e93-ac8e-495b-9028-27744461362d\" height=\"200\" width=\"100%\" title=\"Personas\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.  "}