{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbooklaunchshow.simplecast.com%2Fepisodes%2Fstart-at-the-end-TtPj4Hw0","width":444,"version":"1.0","type":"rich","title":"Start At The End","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/6145340a-42b2-4e7e-9ecd-ffa2515bff48/1480610637artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/402df94a-8e8c-4fec-ad40-04f34c360578\" height=\"200\" width=\"100%\" title=\"Start At The End\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how."}