{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbosstalks.simplecast.com%2Fepisodes%2Fboss-talks-episode-79-with-marc-rutzen-YZIN5Qnd","width":444,"version":"1.0","type":"rich","title":"Boss Talks: Episode 79 with Marc Rutzen","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0eefbc7c-9c81-4412-b9e6-442dee9aba81/80a172ce-61f6-41e1-abe4-59f44c305289/marc-purple-bg.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/174b0a04-0806-482d-a470-87313730bae9\" height=\"200\" width=\"100%\" title=\"Boss Talks: Episode 79 with Marc Rutzen\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In episode 79 of Boss Talks, hosted by Evan Happel, featured guest Marc Rutzen, founder of Hello Data, dives into the multifamily industry and the pivotal role of data analytics. Marc discusses his journey from real estate development to pioneering in PropTech, emphasizing the evolution and challenges of startup growth, including bootstrapping vs. VC funding. He shares insights into the development of Hello Data, focusing on accurate market rent assessments and the advantages of scraping public data in a legally sensitive environment. Marc also explores trends in multifamily property concessions and lease terms, highlighting how localized concession strategies can impact occupancy. The conversation touches on personal interests, including Marc’s fondness for audiobooks and his family life. The episode concludes with a discussion on sustainable business growth, the benefits of bootstrapping, and potential secondary revenue streams through strategic partnerships."}