{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbosstalks.simplecast.com%2Fepisodes%2Fboss-talks-episode-90-with-renee-mcintyre-M_7M_EiF","width":444,"version":"1.0","type":"rich","title":"Boss Talks: Episode 90 with Renee McIntyre","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0eefbc7c-9c81-4412-b9e6-442dee9aba81/94989d5e-bb90-4fd8-a4c9-f5f3b0e1e3dc/wayne-scott-190711-reneemc-60-hi-res.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d3f6059a-a5b4-41a7-99d0-5dba71b904c0\" height=\"200\" width=\"100%\" title=\"Boss Talks: Episode 90 with Renee McIntyre\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Boss Talks, Evan Happel welcomes Renee McIntyre, VP of Marketing at Scully Company, for an engaging conversation. As the excitement builds for the upcoming Apartmentalize event in Philadelphia, Renee shares insights about what to look forward to in the city, including must-try foods and notable attractions. The discussion transitions to how Scully Company leverages AI for multifamily marketing and property management, and the potential impacts of recent advancements from OpenAI and Google. They delve into the nuances of AI, from its ability to analyze web traffic to creating engaging personas and content. Renee emphasizes the importance of authenticity, especially in a world increasingly dominated by AI, and shares her personal and professional mantra of doing things the right way. Tune in for a mix of practical advice, industry insights, and a sneak peek into the future of multifamily living!"}