{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrand-frontlines.simplecast.com%2Fepisodes%2Fbackstory-VAW8ARnt","width":444,"version":"1.0","type":"rich","title":"Backstory","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9d653464-2712-4387-ac00-04ae2e8dad31/da14bf94-4580-43ff-bfd0-239ecb26704c/21.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4fb49495-40dc-4f09-bbd8-947f369c760f\" height=\"200\" width=\"100%\" title=\"Backstory\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory."}