{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrand-frontlines.simplecast.com%2Fepisodes%2Fpositioning-wEDbOSpn","width":444,"version":"1.0","type":"rich","title":"Positioning","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9d653464-2712-4387-ac00-04ae2e8dad31/c31c29a8-dc61-4ace-897e-e2aa9aa46e15/bfl-podcast-episode-art-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e0145add-1555-4ec8-a3c4-2770f8b61658\" height=\"200\" width=\"100%\" title=\"Positioning\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Brand positioning is a marketing cornerstone concept. It is one of our core elements. Where does a business sit in the field of their competitors? Positioning is raw differentiation. When do you use it? When do you downshift it? How do you deliver a true, exciting, visionary positioning statement? Let's talk about it."}