{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbranderman.simplecast.com%2Fepisodes%2Fjenni-romaniuk-unpacking-brand-health-e43-fCLEc4pX","width":444,"version":"1.0","type":"rich","title":"Jenni Romaniuk | Unpacking Brand Health | E43","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e1c59050-59ff-4703-ac86-d5db5eb7caea/e49e75d8-5d50-4c30-b57e-614bf54c8240/branderman-jennie-romaniuk-2023.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ef7df75a-87f7-4790-bb71-75f31390420a\" height=\"200\" width=\"100%\" title=\"Jenni Romaniuk | Unpacking Brand Health | E43\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.\n\nJenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.\n\nShe is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health.\n\nIn this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets.\n\nJenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards."}