{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrands-in-action-f9a3cc90.simplecast.com%2Fepisodes%2Fbruce-bildsten-best-buy-3uZz8ntE","width":444,"version":"1.0","type":"rich","title":"Bruce Bildsten / Best Buy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f28507b8-2b40-4708-8ec4-57e293265e1f/865d6820-35e3-4f4a-991e-02fccb4b9464/bwand20006-biapod-750x750-li-bruce-bildsten.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e2d1bc66-4623-45c2-b17b-0b5016ca3ebd\" height=\"200\" width=\"100%\" title=\"Bruce Bildsten / Best Buy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Brilliant decisions, a great culture, and really smart people are the reason Best Buy has thrived during the great migration to e-commerce. That and smart people like Bruce Bildsten. Bruce has built a world class in-house agency and now produces work as good as any you can find in the biz. In today’s episode, he talks about what makes a great in-house agency, creative person, and brand."}