{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrands-in-action-f9a3cc90.simplecast.com%2Fepisodes%2Fchrista-leupen-butterball-rK8lnBJ_","width":444,"version":"1.0","type":"rich","title":"Christa Leupen / Butterball","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f28507b8-2b40-4708-8ec4-57e293265e1f/0dcccf1d-68b5-4a98-9783-3a2fde395512/bwand20006-biapod-750x750-li-christa-leupen.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/068d507a-c38d-4def-a71f-048e27898abc\" height=\"200\" width=\"100%\" title=\"Christa Leupen / Butterball\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Can you think of a brand with better unaided awareness than Butterball? Today, Christa Leupen talks about how the company uses their purpose to drive the entire organization. Join us for a lively discussion on what makes the brand tick and how they use their purpose to drive the use of turkey every day – not just on Thanksgiving."}