{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrands-in-action-f9a3cc90.simplecast.com%2Fepisodes%2Fkate-godbout-dr-scholls-CSt5QhlN","width":444,"version":"1.0","type":"rich","title":"Kate Godbout / Dr. Scholl's","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f28507b8-2b40-4708-8ec4-57e293265e1f/04e0a866-aca3-4fb4-a3cb-6d2912b9a304/bwand20006-biapod-750x750-li-kate-godbout-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/32701f3e-da00-4774-9a72-fe73ab957a06\" height=\"200\" width=\"100%\" title=\"Kate Godbout / Dr. Scholl&apos;s\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode of Brands in Action features Kate Godbout, CMO at Scholl's Wellness. Kate talks about the challenges and opportunities of taking a brand with over a century of history into a whole new category. Everyone's aware of Dr. Scholl's so how do you get them to reconsider what they think they know? Kate knows."}