{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbrave-new-real-estate.simplecast.com%2Fepisodes%2Fdesigning-tools-for-living-TNm2OLBA","width":444,"version":"1.0","type":"rich","title":"Designing Tools For Living","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/84b46c22-2279-4adb-9ab5-3b69927f674d/3386f3a7-4cce-453b-9d12-cc3683ec44dd/ep07-icon-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4a216b52-ce4d-48ae-8e16-d711cbc7c57c\" height=\"200\" width=\"100%\" title=\"Designing Tools For Living\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode features an interview with Sophie & Frank Christensen Egelund, respective co-owner and president of Vipp, the 82-year-old Danish design brand. From its 1939 origins, with the iconic pedal bin, Vipp has evolved into a lifestyle design company, complete with modular kitchens, furniture, and a series of immersive hotels and experiences. We discuss the company's origins, how its design ethos guides its product design and a philosophy for living. What the opportunities are in applying these principles to a US market, and how they are building out their company to extend to new immersive and experience-based projects."}