{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbreaking-silos.simplecast.com%2Fepisodes%2Fep-14-the-curious-case-of-the-vpem-2yiHf_Q2","width":444,"version":"1.0","type":"rich","title":"Ep. 14: The Curious Case of the VPEM","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/e19092b1-db81-4978-8d70-956bc1ae5ede/breaking-silos.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"On this episode of Breaking Silos, we’re bringing a popular NAGAP Summit session to your earbuds. I sat down with Francesca Reed, Vice President for Enrollment Management and Marketing at Neumann University, and Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University, to discuss an ever-evolving and often misunderstood role in higher ed: The Vice President of Enrollment and Marketing (VPEM). Hear from these two industry experts about their roles overseeing marketing and enrollment, why the position is so valuable, and what collaboration is required to succeed.\n\nWe’ll discuss the challenges and future outlook of these roles from Fran and Keith's perspectives and discuss what young marketers and enrollment professionals can do to be successful in them. "}