{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbreaking-silos.simplecast.com%2Fepisodes%2Fep-22-how-good-brands-break-silos-YJFB6BXA","width":444,"version":"1.0","type":"rich","title":"Ep. 22: How Good Brands Break Silos ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/e19092b1-db81-4978-8d70-956bc1ae5ede/breaking-silos.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c828d753-e380-4e32-8bfd-ebc020863167\" height=\"200\" width=\"100%\" title=\"Ep. 22: How Good Brands Break Silos \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Shane sits down with Joe Master, Senior Vice President of Brand Management at Carnegie, to discuss the art and science of branding in higher education. From the importance of collaboration and human connection to the missteps many institutions take when branding, this conversation is packed with actionable insights. Joe also shares his “non-negotiables” for higher ed brands, inspired by The Bear, offering a fresh lens for tackling branding challenges."}