{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbreaking-silos.simplecast.com%2Fepisodes%2Fep-26-breaking-silos-within-marcomm-units-M26dYSkL","width":444,"version":"1.0","type":"rich","title":"Ep. 26: Breaking Silos within Marcomm Units","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/e19092b1-db81-4978-8d70-956bc1ae5ede/breaking-silos.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7dd485d3-df49-4575-be88-373fde83f39c\" height=\"200\" width=\"100%\" title=\"Ep. 26: Breaking Silos within Marcomm Units\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Shane Baglini sits down with Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, to explore a topic that many higher ed professionals wrestle with—how to effectively integrate marketing and communications efforts on campus. While these two functions are often grouped together under the MarCom umbrella, they serve distinct purposes, and treating them as interchangeable can hinder their effectiveness. Kim breaks down the fundamental differences between marketing and communications, shares insights on best practices for collaboration, and offers advice on structuring teams to maximize impact. If you’ve ever wondered how to strike the right balance between storytelling and sales, this conversation is for you."}