{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbreaking-silos.simplecast.com%2Fepisodes%2Fep-5-redesigning-a-mascot-all-fun-and-games-7dXHMNKV","width":444,"version":"1.0","type":"rich","title":"Ep. 5: Redesigning a Mascot: All Fun and Games?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/e19092b1-db81-4978-8d70-956bc1ae5ede/breaking-silos.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/446f05b7-7832-4998-88ba-76a0db2a0533\" height=\"200\" width=\"100%\" title=\"Ep. 5: Redesigning a Mascot: All Fun and Games?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project. Sparked by their newfound fame from the Netflix documentary \"Cheer,\" the college sought to capitalize on this spotlight by reimagining its mascot and logo to stand out and resonate more deeply with prospective students. Joining us are a dynamic duo from Trinity Valley, Courtney Skiles, and Joanna Fritz. Together, they navigated the challenges of altering a well-established identity and leveraged the new mascot to bolster enrollment and marketing efforts. We'll explore the strategy, collaboration, and creativity that fueled this transformation and how it's impacting the college today."}