{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbuildandlaunch.simplecast.com%2Fepisodes%2F1-YrOgsug1","width":444,"version":"1.0","type":"rich","title":"EP1: Don't make stuff for hippies (Launch Week)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a22802/a22802b6-a5fc-41df-925a-06fdca788ce8/c19d9836-45ac-4973-b113-165e16acf062/1422232609-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c19d9836-45ac-4973-b113-165e16acf062\" height=\"200\" width=\"100%\" title=\"EP1: Don&apos;t make stuff for hippies (Launch Week)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You'll get to here about his missteps and wins as he creates something and then launches it to the public.\r\n\r\nFor the podcast's launch week, he's doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode is about choosing a topic."}