{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbuilt-by-doing.simplecast.com%2Fepisodes%2Fsocial-media-is-lying-about-business-growth-Ezl1mWmu","width":444,"version":"1.0","type":"rich","title":"Social Media Is Lying About Business Growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/043d98af-7194-45c5-a61f-5fb984a83a35/episode_12_square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/386e123b-22c7-4e90-ba4e-635f8b8e1aa3\" height=\"200\" width=\"100%\" title=\"Social Media Is Lying About Business Growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What does real business growth actually look like?\n\nIn Episode 12 of Built By Doing, David and Stan break down one of the biggest misconceptions in entrepreneurship: the idea that more revenue automatically means a healthier or more successful business.\n\nFrom profit margins and overhead to scaling too quickly, hiring too soon, opening multiple locations, social media comparison, and defining your own version of success, this episode explores the difference between the perception of growth and the reality behind it.\n\nThey discuss:\nRevenue vs profit and why both matter\nWhy growing too fast can actually hurt a business\nThe dangers of chasing vanity metrics\nOpening new locations strategically\nSocial media comparison and entrepreneurship\nHiring, overhead, and scaling operations\nHow to define your own version of success\nWhy efficiency matters more than appearances\nThe realities of entrepreneurship and business ownership\nLong-term business strategy vs short-term perception\n\nThis episode is packed with practical insight for entrepreneurs, startup founders, small business owners, leadership teams, and anyone trying to scale a business while maintaining profitability, freedom, and quality of life.\n\nIf you’re interested in entrepreneurship, leadership, business growth, company culture, scaling strategies, startup operations, revenue growth, profit margins, or building a sustainable business, this conversation offers an honest look at what growth really means behind the scenes."}