{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbuiltforward.simplecast.com%2Fepisodes%2Fed-smith-WSbDcQUs","width":444,"version":"1.0","type":"rich","title":"The Equipment Is Not the System - Ed Smith of Amply Energy on Building Better HVAC Businesses","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/657c8828-b744-4e3f-bce6-b71635e9130c/a4026636-5236-49a2-b664-144230a31dc5/img5861.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/795ec644-60cc-4b85-8c4b-fe29701c9b6c\" height=\"200\" width=\"100%\" title=\"The Equipment Is Not the System - Ed Smith of Amply Energy on Building Better HVAC Businesses\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ed Smith ran Wayfair's Canada business to nearly a billion dollars in revenue — then spent a year installing heat pumps and concluded the installation business couldn't scale, because every home retrofit is a custom manufacturing job. Now co-founder and co-CEO of Amply Energy, he builds software that helps residential HVAC contractors size, design, and sell \"Goldilocks\"-sized heat pump systems using LiDAR-based home scanning and digital twins. Ed and Jason get into the pivot from installs to software, the family-owned, heat-pump-forward contractors Amply serves, growing nationwide with no outside capital and zero ad spend, Ed's skepticism of private-equity \"box swapping,\" the long-term vision for whole-home electrification design and contractor \"mixed groups,\" and a cautious, ROI-focused approach to AI centered on internal productivity rather than core product logic."}