{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Favidity-creative-wiYyD3yN","width":444,"version":"1.0","type":"rich","title":"Take your brand image to the next level with Adam Feller of Avidity Creative.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/d9ebf4a5-7dfc-47b5-8c9a-ecca86d69611/avidity-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/edeb7d2e-96f5-4bb7-969d-d8cda30d6e97\" height=\"200\" width=\"100%\" title=\"Take your brand image to the next level with Adam Feller of Avidity Creative.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk to Adam Feller, founder of Avidity Creative, a food and beverage branding agency. Adam discusses his background in graphic design and how he pivoted to specializing in the CPG industry. He shares Avidity's approach to niche branding and creative services for food and beverage companies. Adam also provides insights into packaging design, strategies for expanding brands, challenges clients face, and the importance of understanding target audiences. Case studies are presented on rebranding projects, including for a frozen milkshake product. Valuable advice is offered to help brands assess when it's time to take their business to the next level."}