{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Favocado-tea-company-y2BIX7wi","width":444,"version":"1.0","type":"rich","title":"Sharon Colona of Avocado Tea Company: The Secret in the Leaves: Turning an Accidental Discovery into a Thriving Company","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/c2f41a17-22c9-4ede-b752-c599bf119788/avocado-tea-intro-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/38894622-e5e4-44dd-a869-67c667f85885\" height=\"200\" width=\"100%\" title=\"Sharon Colona of Avocado Tea Company: The Secret in the Leaves: Turning an Accidental Discovery into a Thriving Company\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this interview, Sharon Colona shares how she unintentionally started her own tea company after retiring to her new home in California. The property came with 550 avocado trees, which led Sharon to research the health benefits of avocado leaf tea after drinking it herself. Impressed by the results, she was inspired to share this superfood with others through starting Avocado Tea Company. However, as the U.S. has no tea industry, Sharon faced challenges in developing processes for sourcing, production, and marketing her unique product. Over three years she has worked hard, found help from others, and seen steady growth through overcoming obstacles. The interview offers business lessons and insight into developing an innovative concept from scratch."}