{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fbackbone-bourbon-co-QTXmSHyB","width":444,"version":"1.0","type":"rich","title":"Backbone Bourbon Co.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/ddec3d2f-2574-48db-9554-f397f6d92b08/backbone-bourbon-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ae02fd1f-4cf2-4b7b-b982-6a1fe245cb13\" height=\"200\" width=\"100%\" title=\"Backbone Bourbon Co.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Harvest to Pour we interview Nolan Smith, the co-founder of Backbone Bourbon Company. Nolan discusses how he got started in the bourbon industry over a decade ago by distributing other companies' whiskey. He eventually began sourcing whiskey from distilleries and experimenting with aging it in different barrel types to develop unique flavor profiles. Nolan explains how this \"re-barreling\" and blending approach allows him to craft bourbons with their own distinct identities. He talks about some of the challenges of building a brand as a non-distilling producer. Nolan also shares details about expanding distribution, generating new product ideas with his small team, and his goals for continuing to innovate and grow Backbone Bourbon."}