{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fbluebird-hardwater-iDsZf_k_","width":444,"version":"1.0","type":"rich","title":"How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/f068eeb4-5f59-4875-8a5d-6fe8d847e8a5/bluebird-20hardwater-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f0c0a8b4-fbac-4c1b-a00d-6320e01acbda\" height=\"200\" width=\"100%\" title=\"How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Find out what it takes to disrupt a traditional industry and thrive against the odds? In this episode, we dive into the world of innovation, persistence, and customer-centricity. Founder Will Blum shares how he turned a simple idea into Bluebird Hardwater, a beverage that’s rewriting the rules. Want to learn how simplicity can be your greatest strength? "}