{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fchris-hunter-koia-OnrI8aaA","width":444,"version":"1.0","type":"rich","title":"Chris Hunter co-fouonder of Koia and Four Loko: Lessons in building  successful beverage brands from concept to expansion ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/b911f388-7bd1-4914-8db1-22edaa751e96/koia-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/171d0a69-ec60-4ac2-b34a-16dbb3765cf8\" height=\"200\" width=\"100%\" title=\"Chris Hunter co-fouonder of Koia and Four Loko: Lessons in building  successful beverage brands from concept to expansion \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode we have an insightful discussion with Chris Hunter, the co-founder of beverage brands like Four Loko and Koia. As a serial entrepreneur in the beverage industry, Hunter shares the story of his journey—from getting his start in alcohol distribution to investing in and scaling up better-for-you options. He discusses pioneering products like Four Loko and Not Your Father's Root Beer, before pivoting to plant-based protein with the company Koia. Hunter offers valuable lessons on product development, marketing strategies, and navigating a competitive industry. Listeners will gain entrepreneurial insights as well as learn about emerging trends in beverages from this interview with a proven innovator."}