{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fcommunity-cultures-ybvYHxMd","width":444,"version":"1.0","type":"rich","title":"Mara Young of Community Cultures: The secret ingredient to growing great cultures. ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/c6d141d1-311a-4ff1-8aeb-f3c764979e37/community-cultures-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/edf053fc-861d-4960-aa99-c406a7d6c97c\" height=\"200\" width=\"100%\" title=\"Mara Young of Community Cultures: The secret ingredient to growing great cultures. \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Mara Young shares the exciting story of Community Cultures yeast lab. They started as a passion project, collecting yeast from Texas camping trips. Mara and her partner Rob experimented to find promising strains. Breweries got interested, and now they're a big company.\n\nMara explains the hard work they do to turn wild yeasts into products and the challenges of a small budget. But she focuses on teamwork, using strengths and flexibility. Community Cultures keeps innovating for the industry.\n\nMara's story is about turning curiosity into a business, and it's inspiring for entrepreneurs. Discover how they make unique flavors from native microbes and build a community through fermentation. Join us for this exciting journey!"}