{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Ffrank-piuck-cyberhenge-WoviFJ6b","width":444,"version":"1.0","type":"rich","title":"Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/7a72ee6d-952d-405c-bc7a-de66a861b984/frank-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Having an effective online presence is crucial for beverage companies looking to connect with customers and grow their brands in today's digital landscape.\n\nIn this episode, we talk with Frank Piuck, founder of website design and consulting company Cyberhenge. Frank discussed how he started his business helping art galleries and beverage companies build online presences. He shared key lessons he has learned over the years about creating effective websites that match a business's branding and marketing goals. Frank emphasized the importance of consistency across websites and other channels as well as regularly evaluating and updating websites as companies and their offerings evolve. Listeners learned practical tips for developing and maintaining a digital presence that helps promote their products and attract new customers. This was an insightful discussion around optimizing online marketing efforts for businesses in the agriculture and beverage industries."}