{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fgail-kurpgeweit-6mR7GsqN","width":444,"version":"1.0","type":"rich","title":"Gail Kurpgeweit - Pivot North Consulting - innovation and problem-solving to develop unique, premium products that stand out on shelves.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/5d27163c-f099-47a0-85f3-6cf18b2761f6/gail-pivot-north-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Gail Kurpgeweit is the founder of Pivot North Consulting, which helps restaurant brands commercialize their products and get them onto grocery store shelves through their \"Menu to Market\" system. She discussed the challenges restaurant owners face in scaling their businesses through consumer packaged goods, and how Pivot North takes a fully managed approach to handle all aspects of product development, manufacturing, distribution, and sales and marketing. Some key points covered included finding the right co-packer, legal compliance, distribution challenges, building consumer followings to prove concepts to retailers, and the importance of innovation. Gail also shared case studies of developing products like soft-serve milkshakes and scones. Overall, the interview provided a lot of valuable advice and insight for beverage and restaurant brands looking to expand into retail markets."}