{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fjames-gourley-0guZYqZL","width":444,"version":"1.0","type":"rich","title":"Building Brand Value Through Intellectual Property and Trademarks with James Gourley","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/1b7dfca7-bb86-4641-af23-440b38ae4b0b/james-20gourley-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4cbd56c4-f1d4-4a78-bd4e-420c7dd5bbce\" height=\"200\" width=\"100%\" title=\"Building Brand Value Through Intellectual Property and Trademarks with James Gourley\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We sit down with James Gourley, an experienced intellectual property attorney at Carstens, Allen & Gourley. James shares insights into the critical role of intellectual property (IP), particularly trademarks and patents, in the beverage industry. Drawing from his extensive background, including work with PepsiCo, James highlights the importance of protecting brands, navigating IP challenges, and addressing misconceptions surrounding trademarks and patents. They also discuss the emerging THC beverage market, packaging innovations, and the significance of early IP planning for small businesses to avoid costly legal disputes. James offers actionable tips on when and how to secure trademarks to protect a company's identity and success."}