{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fkeystone-zdhWq_l4","width":444,"version":"1.0","type":"rich","title":"Crafting Success: Balancing Vision and Flexibility in the Beverage Industry","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/38cffd31-fb5d-4188-a49b-5e3f934f1791/harvest-to-pour-podcast-logo-sm.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a7eb56f3-e265-42b2-a569-c7e19f94b5f0\" height=\"200\" width=\"100%\" title=\"Crafting Success: Balancing Vision and Flexibility in the Beverage Industry\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode provides advice for beverage business owners on balancing staying true to their vision while still allowing flexibility for growth. Matthew Shipp discusses the importance of having clear core values and vision, but being open to new ideas and opportunities. He recommends using a \"keystone\" approach to evaluate new ideas by checking if they help fulfill the company's purpose and overcome potential roadblocks. "}