{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fthe-50th-episode-bIiMdV9Q","width":444,"version":"1.0","type":"rich","title":"The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/e2633cd7-cdb3-4d0c-8b47-92c9f9e1511b/50th-episode-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/19b9a8d2-80cc-4c32-9984-f1a2d1cb9e6f\" height=\"200\" width=\"100%\" title=\"The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In the 50th episode of \"Harvest to Pour,\" host Matthew Shipp celebrates a year of exploring the intricacies of the beverage industry. This milestone episode delves into the collaborative efforts behind transitioning a beloved local shake, Fanci Freez, from a local favorite to a retail-ready product featured in grocery stores. The episode features insightful discussions with key collaborators: Gail from Pivot North Consulting, who brings her expertise in consumer goods to the beverage sector; Bill Hawes of Fanci Freez, who discusses maintaining the product's essence while adapting for retail; and Adam from Avidity Creative, who ensures the packaging stands out and aligns with consumer expectations. This episode not only marks a celebration of past achievements but also sets the stage for future explorations in the industry."}