{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fupshot-coffee-TJ3jbynx","width":444,"version":"1.0","type":"rich","title":"Upshot Coffee","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/22aeee79-b13c-4b4c-9384-19802de0905e/upshot-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3e3c3c87-cd1f-47ef-9617-59caae4cb42b\" height=\"200\" width=\"100%\" title=\"Upshot Coffee\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, I talk to Conor VanBuskirk, the owner and operator of Upshot Coffee, a specialty coffee roasting and café business based in St. Charles, Missouri. Conor discussed his entrepreneurial journey from originally owning chocolate franchises to pivoting into the coffee industry. He detailed Upshot's business model of sourcing high quality coffee beans directly from farmers around the world. Conor also emphasized the company's focus on customer service and new product development. Additionally, the importance of saying \"yes\" to opportunities presented to you and how that is guided him. Conor also talks about their experiences from a recent trip to a coffee farm in Brazil to see the harvesting process first-hand."}