{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbusiness-of-whats-next.simplecast.com%2Fepisodes%2Fwherehouse-beverage-company-iOa_jd9p","width":444,"version":"1.0","type":"rich","title":"Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/8a7f9da3-1f7a-438d-9cf0-eb4be11fcc33/wherehouse-20beverage-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f5319208-1628-4542-bf6a-545b99a7c3f2\" height=\"200\" width=\"100%\" title=\"Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Angus Rittenberg, co-founder of Wherehouse Beverage Company, share his journey in pioneering low-dose THC seltzers for mainstream markets. Angus shares how they created WYNK, a zero-calorie THC beverage designed as a social alternative to alcohol, and the innovative mobile production system they developed to navigate complex state-by-state cannabis regulations. By producing locally within each market, Wherehouse Beverage has successfully placed WYNK in liquor stores, expanding accessibility and attracting new, health-conscious consumers. Angus also delves into the compliance challenges they face, including evolving packaging and dosage regulations, and discusses the company’s ambition to position WYNK alongside popular alcoholic seltzers nationwide."}