{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcall-to-action.simplecast.com%2Fepisodes%2Fcommunicating-value-through-storytelling-FG9NXNp0","width":444,"version":"1.0","type":"rich","title":"Communicating Value through Storytelling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2268592d-2a9c-4815-a765-979537ba964e/02a867a6-82d0-4a4a-a561-a1fe4a6be02e/cta-albumart-2022.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/425584fc-80ab-4a02-94e9-1177e0670a3b\" height=\"200\" width=\"100%\" title=\"Communicating Value through Storytelling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle.\n\nIn this episode, we speak to consultant Andrew Davis about how he applies storytelling structure and principles to content. And finding a compelling narrative for B2B products."}