{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcannabiz-success-show.simplecast.com%2Fepisodes%2Fcannabis-marketing-best-practices-7NRlds1E","width":444,"version":"1.0","type":"rich","title":"Cannabis Marketing Best Practices: Insights from Lisa Buffo ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8d1f2af0-a347-4352-a286-1a56040e3a6a/7c80dd1e-47f3-4614-8f45-095da9e39100/cannabiz-success-show-teaser.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ae87b83a-e22b-4a96-9ac3-66fb97f40fd0\" height=\"200\" width=\"100%\" title=\"Cannabis Marketing Best Practices: Insights from Lisa Buffo \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Packed full of info, don’t miss this episode focused on all things cannabis marketing! Lisa Buffo, Founder and CEO of the Cannabis Marketing Association (CMA), shares her journey into the cannabis industry, the founding of CMA, and the critical role of storytelling in effective cannabis marketing. She and Guillermo delve into the nuances of cannabis marketing, strategies for overcoming stigma and misinformation about cannabis, and practical tips for enhancing marketing efforts in cannabis businesses."}