{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcannaweek.simplecast.com%2Fepisodes%2Fep40-x2RJu_yT","width":444,"version":"1.0","type":"rich","title":"Innovation in Cannabis Cultivation (Darren Lampert)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/48a66388-4201-45bf-92c7-3c5aaf8cee6d/81974fd4-3081-4914-a959-9817409d46cb/cannaweek-logo-w-tag-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/25fa2be7-f4c8-4781-bd08-1800641e1f0d\" height=\"200\" width=\"100%\" title=\"Innovation in Cannabis Cultivation (Darren Lampert)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week on CannaWeek, we are joined by CEO of GrowGeneration Corp., Darren Lampert, and New Frontier Data's Chief Knowledge Officer, John Kagia. Darren and John discuss water use and efficiency in a cannabis operation. As the market matures, efficiency becomes increasingly essential. Our guests explore the impact these efficiency considerations have on prospective and established cultivators, and break down how important it is for cultivators to consider energy costs and utilize technology. Darren and John give insight into the future of the cultivation industry as cannabis demand continues to grow substantially."}