{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcannaweek.simplecast.com%2Fepisodes%2Fep52-_eWObQcp","width":444,"version":"1.0","type":"rich","title":"The Importance of Marketing in an Evolving Industry (Sam Hollander)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/48a66388-4201-45bf-92c7-3c5aaf8cee6d/81974fd4-3081-4914-a959-9817409d46cb/cannaweek-logo-w-tag-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/db377376-bfb8-426c-8a43-eb9c62300e69\" height=\"200\" width=\"100%\" title=\"The Importance of Marketing in an Evolving Industry (Sam Hollander)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week on CannaWeek, we are joined by Enlighten Chief Digital Officer & Head of Ad Sales, Sam Hollander, and New Frontier Data CEO, Gary Allen. Sam and Gary dive into all things cannabis and marketing, touching on a variety of topics such as how to educate cannabis consumers through marketing, common misconceptions about cannabis consumers and marketing, brand loyalty within the cannabis industry, and much more."}