{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcatchingthenextwavepodcast.com%2Fepisodes%2F105-ruud-janssen-b77bdf0e","width":444,"version":"1.0","type":"rich","title":"S1.E5. Ruud Janssen. Designing Events To Inspire Behavior Change. ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/35e611/35e61116-4dad-4472-ae97-4ab8b45707db/77975caf-b930-42b2-8261-15e2a887cacb/1535923663artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/77975caf-b930-42b2-8261-15e2a887cacb\" height=\"200\" width=\"100%\" title=\"S1.E5. Ruud Janssen. Designing Events To Inspire Behavior Change. \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What are events? What are they for? How much time do you invest in designing them comparing to the time they last? Does it make sense to spend 1% of that time to strategise what change you hope to inspire Ruud Janssen, the co-author of the “Event Design Handbook\", talks about behaviour change, the event design process and living in the moment."}