{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcatering-feed.simplecast.com%2Fepisodes%2Fmelanie-frost-ess-a-bagel-podcast-DpwIiuf5","width":444,"version":"1.0","type":"rich","title":"Ess-a-Bagel's Melanie Frost Shares How Restaurants Can Build a Cult Following","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/60aeb477-b894-41db-b4ea-90df95406e35/412f376e-c66d-461d-942a-ed7d9fd20790/catering-feed-logo-15.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9bc52cbb-4c75-47a9-abc0-62169329eeca\" height=\"200\" width=\"100%\" title=\"Ess-a-Bagel&apos;s Melanie Frost Shares How Restaurants Can Build a Cult Following\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Every restaurant's dream is to build a cult-like following around its food, but how do you make customers feel that deeply about your brand and products? In this podcast, we go inside the mind of Ess-a-Bagel's Chief Operating Officer, Melanie Frost, whose family started the famed bagel company in 1976. Melanie shares ways to grow a loyal customer base for your catering business, from crafting a strong social media presence to using local marketing tactics to create a cult-favorite restaurant. \n\nMelanie Frost is Chief Operating Officer of Ess-a-Bagel. Her family started the business in 1976 and Melanie officially took over as COO in 2013.  "}