{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchachi-loves-everybody.simplecast.com%2Fepisodes%2Fep31-pierre-bouvard-2pyo0y0W","width":444,"version":"1.0","type":"rich","title":"Ep.31 Pierre Bouvard","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/34a09040-177e-43a1-b613-7d8d7781cf0e/6219850b-d74f-40cb-a1e5-7b8cc662bfcc/chachi-podcast-3000px-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ad54e737-f17b-4ffb-b1a4-7e3fce8b2981\" height=\"200\" width=\"100%\" title=\"Ep.31 Pierre Bouvard\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Pierre Bouvard is the Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. Hear how his love of radio at a young age turned into a passion for market research and performance analytics that carried him through a career in media as Pierre and Chachi sit down at Benztown’s studios (via video call) for a chat!\n\nOn this episode of Chachi Loves Everybody, Chachi talks to Pierre Bouvard about:\n\n1. Growing up in the Boston suburbs and starting in radio during high school\n2. The radio formats Pierre gravitates towards\n3. Working at Arbitron (now Nielsen Audio)\n4. The number one lesson of radio\n5. His role at Coleman Insights and their role in the radio industry\n6. What radio can do to build better brands\n7. Working for TiVo and where they went wrong in the DVR battle\n8. Why Pierre returned to radio\n9. What to expect from the updates to Nielsen\n\nAnd more!"}