{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchangebyattraction.simplecast.com%2Fepisodes%2Freduce-friction-eh1R7deL","width":444,"version":"1.0","type":"rich","title":"Reduce Friction","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3fb29d96-cba1-470a-a125-cc1fb16562b5/2c004583-cbc3-4de4-9eee-8dde65203813/podcast-change-by-attraction-16.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/852566bc-ec1c-435f-8cf6-715299fa3321\" height=\"200\" width=\"100%\" title=\"Reduce Friction\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why don’t ppl want to change?   I hear this question a lot.

\n\nThe assumption behind the question is clear: the impediments to change exist within people. But there's often friction in the context....situations that counter-motivate change.  I find it more useful to ask: \"How to reduce the friction for people to change?\"\n\nI'll talk about some of the sources of friction, and what you can do about them, in this episode."}