{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchangebyattraction.simplecast.com%2Fepisodes%2Fworking-by-attraction-NSktMW71","width":444,"version":"1.0","type":"rich","title":"Working by Attraction","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3fb29d96-cba1-470a-a125-cc1fb16562b5/af9d5bc4-8d2d-4d25-99aa-29c29004320b/cba-pod-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8bcf6444-d0ee-4ced-a0e9-e50f08c98e0d\" height=\"200\" width=\"100%\" title=\"Working by Attraction\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"How do you get your ideas put into practice without pushing and persuading?  I'll tell you about Dan--who inflicted help and failed-- and offer some alternatives for working by attraction: \n\nBuild on what works first\nCreate reciprocity\nFind allies\nModel the change\n"}