{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchasing-excellence.simplecast.com%2Fepisodes%2F915b7a5a-915b7a5a","width":444,"version":"1.0","type":"rich","title":"#080: Building a Stronger Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f6fce6/f6fce654-f3dd-4864-96c6-e956b5045cb3/e8e42b56-6dfa-46d1-bf50-3f146d8c87bc/1561901843-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e8e42b56-6dfa-46d1-bf50-3f146d8c87bc\" height=\"200\" width=\"100%\" title=\"#080: Building a Stronger Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques. "}