{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchinastartuppulse.simplecast.com%2Fepisodes%2F12-d11e5411","width":444,"version":"1.0","type":"rich","title":"Is the Holy Grail of marketing simply not marketing at all? This and more with world class word-of-mouth marketing expert Sina Farzaneh.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a0e035/a0e0352f-fcbe-4ea1-813c-f1a09496ed52/9820b837-bb5e-47ca-a55a-3c3b298110c5/1450748272artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9820b837-bb5e-47ca-a55a-3c3b298110c5\" height=\"200\" width=\"100%\" title=\"Is the Holy Grail of marketing simply not marketing at all? This and more with world class word-of-mouth marketing expert Sina Farzaneh.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we sit down with China’s word-of-mouth marketing expert Sina Farzaneh to discuss how brands can grow organically by studying and engaging customers systematically. \r\n\r\nIn 2010 Sina co-founded Advocacy, a marketing agency that helps identify and activate brand advocates for consumer goods companies. He is currently working on his new venture PullPath, a software platform to bring what he’s built at Advocacy to a grassroots level.\r\n\r\nWe also discuss the advantage of word-of-mouth over traditional marketing methods, differences between doing marketing in Silicon Valley and China, and the role human behavioral understanding can play in technology advancement."}