{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchinastartuppulse.simplecast.com%2Fepisodes%2F42-8ebb05c5","width":444,"version":"1.0","type":"rich","title":"Zero to Hero; Wechat Hacks for User Growth; 8X8 Speaker Series (2/3) with Jenny Zhu, Co-Founder of Open Language","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a0e035/a0e0352f-fcbe-4ea1-813c-f1a09496ed52/e547f6dd-6a17-4ec4-a164-fb25b9c9aaa9/1472631484artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e547f6dd-6a17-4ec4-a164-fb25b9c9aaa9\" height=\"200\" width=\"100%\" title=\"Zero to Hero; Wechat Hacks for User Growth; 8X8 Speaker Series (2/3) with Jenny Zhu, Co-Founder of Open Language\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Wechat hacks are the new cheat sheet for optimising user and business growth. This week, recorded Live! from Chinaccelerator's 8x8 event in Shanghai, Jenny Zhu, Co-Founder of Open Language, shares how to fine-tune content strategy, avoid cheap tricks, allow users to buy what they love, and the importance of  tracking campaigns for sustained growth.  "}