{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fchoicehacking.simplecast.com%2Fepisodes%2Fpeak-end-rule-oBdupWIj","width":444,"version":"1.0","type":"rich","title":"The Peak-end Rule: Why some moments matter more than others","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4cc855ba-7638-47fe-b5cd-a7b0a43a6803/e0c3570f-2edd-473c-9c0d-9d74fab10578/podcast-20cover-203-0-20choice-20hacking.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ad9d9e10-0534-43d4-acd8-301bd537fb53\" height=\"200\" width=\"100%\" title=\"The Peak-end Rule: Why some moments matter more than others\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences?\n\nIt's down to a behavioral science principle known as the Peak-end Rule. \n\nIn this episode, we’ll explore the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design."}