{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcoffee-business.simplecast.com%2Fepisodes%2Fwhat-makes-a-coffee-shop-successful-m7I82nZR","width":444,"version":"1.0","type":"rich","title":"What Makes A Coffee Shop Successful","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d463888-e212-4df7-842f-7312612432a5/6558b5e3-f29b-42e3-97e5-47aea9495bfb/screen-shot-2021-01-14-at-12-03-25-pm.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/bbbafd3d-c933-4bd8-ac5c-f699bd7e4680\" height=\"200\" width=\"100%\" title=\"What Makes A Coffee Shop Successful\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Samuel Gurel, of the Sustainable Coffee Institute, debunks the myths around coffee shop success and talks about why the road to success looks more like understanding the core of your business—your why, vision and values. "}