{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fa-mob-of-creators-9yZyIuc8","width":444,"version":"1.0","type":"rich","title":"A Mob of Creators","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/8b43498b-568c-46a6-a346-8e88b6b2aad7/f0597a.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"\"Episode\" 126 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.\nWho owns the Brand? It’s a loaded question to be sure and today I answer it in context of Clubhouse and the “Mob of Creators” who have taken the brand hostage.\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nBrand ownership and the role of customers and employees. (3:20)\nControl in the context of Clubhouse. (10:16)\nCreator entitlement in the digital age. (14:33)\nBrand ownership and marketing in the digital age. (22:27)\nCustomer loyalty in the context of Clubhouse (27:15)\nLanguage usage in the digital age. (35:48)\nImproving communication between creators and users in Clubhouse. (39:45)\nBrand ownership and fairness in the workplace. (46:23)\nBrand ownership and creative direction in the digital age. (51:36)\nAbout Alpha Collective: \nAlpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz"}