{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fbrands-search-for-meaning-tx62wxnu","width":444,"version":"1.0","type":"rich","title":"Brands Search for Meaning","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/557e8112-daa2-477d-962c-6904c44aab84/568149.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Episode\" 142 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective and Zoom (see below) from 8-9am EST. It's free and open to anyone from anywhere in the world.\nThe Future of Business is Community. The Future of Business to Business is Community. Here are some thoughts on building strong B2B communities and in particular, on the principles of reciprocity and “powered-by” (by community for community)\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nMarketing strategies and trends at a conference. (3:53)\nCommunity and B2B marketing strategies. (9:25)\nCreating a community-driven content platform. (14:53)\nLive events, community engagement, and moderation. (20:49)\nBrand purpose and community in a post-COVID world. (26:59)\nCommunity building and reciprocity in web3. (31:19)\nCreating a generous community culture. (36:36)\nCommunity engagement and member contributions. (43:55)\nCommunity building and member engagement strategies. (48:57)\nCommunity currency and rewards systems. (54:35)\nAbout Alpha Collective: \nAlpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz   \nZoom details: https://us02web.zoom.us/j/89992122338?pwd=NGJFbGh2U2VDMytRMjF3S1loWFlCQT09\nMeeting ID: 899 9212 2338 Passcode: 13579\nAudio only: +1 646 931-3860 "}